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About Video - New Jeans Kpop Girl Group 2022 | HYBE’s new K-pop group New Jeans music video debut New Jeans #Kpop Girl Group 2022 | #HYBE’s new #K-pop group New Jeans music video debut K-pop big label HYBE, who also manages BTS, announced a new girl group, New Jeans, on July 22. The new girl group was created by Min Hee-Jin, who was previously a creative director and board member at SM Entertainment. Last year, HYBE established a new sub-label titled ADOR, which was to be headed by Min Hee-jin, who joined HYBE in 2019. #KpopGirlGroup #NewJeansKpop $MinHee-jin