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About Video - New World Record for Cupcake Eating! Famous competitive eater Takeru Kobayashi set the record for cupcakes eaten in 1 minute with 13! He beat the previous record of 12. Cupcakes provided by Sugar Flake Bakery of New Jersey. This was filmed at Uncle Bob's Self Storage in Upper Saddle River, New Jersey, where Kobayashi was featured at the "Man vs. Cupcake" challenge: http://www.unclebobs.com/cupcake Keywords: world record,cupcake,competitive eating,uncle bob's self storage